Hi! I'm Liz Parish, VP, Associate Creative Director, Copy

This consumer campaign was developed to fuel action around an urgent need: increasing cancer screening rates among Black and Hispanic women by unleashing a powerful force ... love.  Crafted from real stories of women with a loved one impacted by cancer, each execution features a "love letter" to a friend or family member who either survived cancer or lost their battle to cancer. 

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Love Letters was highly effective in reaching its audience, with over 2.5 million social media impressions in its first six weeks after launch and a segment on PIX 11 News. Athough it was initially created as a pilot program in the NYC area, Love Letters caught the attention of community organizations across the country and expanded to 17 states.

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Awards/Recognition:

• PM360 2023 Trailblazer Awards
  Gold award winner

• 2023 New York Festivals Health Awards,
  DE+I Work of the Year,
  Silver award winner

• Published in Lurzer's Archive, April 2023

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